CORPORATION FOR FINDLAY MARKET
Findlay Market is Ohio’s oldest continuously operated public market and one of Cincinnati’s most cherished institutions, welcoming more than one million visitors each year.
I had the privilege of Co-oping with the Corporation for Findlay Market for two semesters where I spearheaded multiple design projects including print and digital collateral, marketing events, merchandise, and wayfinding signage. Below are some of my favorites.
Events & Promotions
Findlay Market holds 12+ events each year. I was tasked with branding many of these events, which included print materials (banners, menus, postcards, Aframes, onsite signage) and digital promotions (Facebook banners, social media graphics, Instagram Stories, etc.)
Fall Food Fest 2021
Fall Food Fest celebrates all of the delicious fall-inspired foods and items you can find at the market and is one of the market’s most popular events. I was responsible for the overall brand of the event. Graphics included: social media graphics, banners, A frames, postcards, stickers, kids coloring activities, photo booth props, and more. This was also my first event as their onsite photographer for the weekend!
Animations
One of my goals while working at Findlay Market was to create new and innovative approaches in regards to design. I decided to teach myself Adobe AfterEffects and created fun GIFs and animations to help promote their upcoming events.
Mighty Good
Mighty Good is a Southern restaurant in Over-the-Rhine that is staffed by students in the Findlay Culinary Training Program, a partnership between the Corporation for Findlay Market and CityLink Center. I worked closely with the restaurant to design social media graphics, activity sheets for kids and onsite signage for the space.
Logo and Branding Assets designed by: Edelmade
Fall 2021 Merchandise
I managed and developed 3 merchandise designs to sell at Findlay Market’s Market Center. This included typography research and layouts utilizing Findlay Market’s branding. After creating my concept of ‘Support the Makers’, I executed these designs to target family-friendly and gender-neutral wear.
Events Photos
