ICON COMMERCE
Icon Commerce is the Midwest’s largest independent commerce agency. They work alongside amazing brands to help their partners drive growth through strategic action plans and technology-backed solutions.
I had the pleasure of Co-oping with the Icon Commerce for two semesters. Here, I created designs for digital, social, and print assets for Tempur-Sealy® including Tempur-Pedic®, Sealy®, Stearns & Foster®, and co-branding clients around the country. My designs ranged from turn-key assets to completely custom campaigns for clients such at Ashley Furniture. Below are just a few custom jobs that I produced.
Digital & Social Assets
The digital and social assets included Mailchimps, static posts, carousels, social story/animated post storyboards, static and GIF banner storyboards. While some of these were more simple jobs like adding retailer logos to our already created national promotion templates for specific events, I was also tasked with creating custom collateral from scratch and co-branding with retailers.
TV Storyboards
Icon creates many animated designs including social videos and TV commercials. I was tasked with creating storyboards for many clients for events and sales such as Spring Savings, Memorial Day, Summer Savings, 4th of July, Black Friday, and Presidents Day. These were also based on different promotions for each brand. After I finished the storyboards and they were proofed, our animators would create the final product.
I was also responsible for executing print designs including posters, newspaper ads, brochures, spider banners, and product guides.
